Course Content
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Topic outline
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Dear AOUers,
Welcome to Marketing Fundamentals! I'm thrilled to have you on board for this exciting journey into the world of marketing. To kick off our course, I highly recommend watching a thought-provoking video by the godfather of modern marketing, Seth Godin. In this video, he shares valuable insights that will set the stage for our discussions.
Dr. Mohamed Hamouri
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Week 1: Welcome to the course
In this activity, you'll meet the educators, find out what's involved in studying this course and get to know each other.
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Marketing overview
In this activity, you will start to think about what marketing is.
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Marketing in different contexts
In this activity, you'll explore the contextual differences in marketing tactics, across cultures and sectors.
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Week 1 review
In this activity, you'll complete your assessment task for the week and check your understanding of your learning so
far.
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Forum
