In the quiz, you covered the following important points:
- That a range of organizations and people can practise marketing.
- Value can be provided by a range of stakeholders and also extracted from them.
- Costs can be borne in a number of different ways and not just in terms of money.
- Benefits may be provided in a number of different ways.
- Competition can come from a number of different sources and not just from firms selling exactly the same type of product or service as we do.
Your task: Reflect on the quiz
Estimated study time: 10 minutes
Take time to reflect on the points covered in the quiz, and then share your thoughts with your fellow learners in the discussion area below.
