Reflecting on the Quiz (Task)

In the quiz, you covered the following important points:

1. The importance of value to marketers.
2. How customers’ response to offerings can start with awareness and then develop into attitudes about brands.
3. The importance of recognizing the existence of customer segments and their differing interests.
4. The notion that marketing can apply to a wide range of product or service offerings in different business and non-commercial sectors.
5. How marketers can use a variety of tools in different contexts.

Your task: Reflect on the quiz

Estimated study time: 10 minutes

Take time to reflect on the points covered in the quiz. Use the discussion below to draw attention to any observations you’d like to make about the issues arising from the quiz.