Topic outline

• Welcome to Aristotle’s Rhetorical Appeals: Application in Contemporary Public Domain

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    Video Time

    Welcome Video Video Time

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• Course Description
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     The course will introduce you to Aristotle’s three Rhetorical devices of persuasion, Logos, Pathos and Ethos and relate their historical use to current application in advertisement and marketing. It will expose you to domains of persuasion from modern day language use and allow you analyze the different techniques that are being used. The applications are relevant to what you may hear and read on social media , may need to evaluate watching a billboard on the street, or need to analyze at a work meeting.

• Course Objectives
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    The course is an introduction to:

    -       Understanding persuasion techniques

    -       Employing persuasion through the use of different devices

    -       Critically evaluating the use and effect of various persuasion techniques in different domains

• Course Requirement
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    Intermediate Proficiency of English.

    Duration (4 hours) – 2 sessions

    2 sessions ( 2 hours each)

• Session 1
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    What is Rhetoric?

    How do you use Rhetoric to get what you want?

    What are the different types of Rhetoric? 

    How do you know your audience? 

    Watch the video below :

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    URL

    How to use rhetoric to get what you want - Camille A. Langston URL

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  • 

    File

    Session 1- Introduction- History- The three appeals File

    PDF document

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    Forum

    Forum 1 Activity 1.1

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    Due: Sunday, 2 June 2024, 11:44 AM
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    Activity 1.1

    • Watch the following video on the three rhetorical appeals

     

    Go to the course Forum 1, Activity 1.1.

    Describe in 100 to 250 words (max) different personal or professional domains where you see persuasion used in our life today. Specify which one (or more) of Aristotle’s appeals is being applied.

    This will help you prepare for the next session.

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    Quiz

    Assessment 1.1 Quiz

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    Activity 1.2 

    Click on the link below to watch the video.

    Go to Forum 2, Activity 1.2 

    Write your own example of each of the three rhetorical appeals mentioned.

    Next to your example specify the purpose and the audience intended by the persuasive appeal.

    Comment on another learner's contribution.

    Note: Your comment needs to be respectful and relevant (related to the topic of discussion). 

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    Forum

    Forum 2 Activity 1.2

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    Quiz

    Assessment 1.2 Quiz

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• Session 2
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    Activity 2.1

    Take a look at the images below.

    These are examples of actual advertisements that have been published on the net. If you are not familiar with them, do some research and choose at least two to comment on how they are examples of ethos advertisements. Evaluate if you think they represent ‘good’ or ‘bad’ persuasion.

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    File

    Images to reflect on for Activity 2.1 File

    Powerpoint 2007 presentation

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    Forum

    Forum 3 - Activity 2.1

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    Forum

    Forum 4 Reflection : Activity 2.3

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    Based on :

    Watching the following videos,

    or Reading an article of your choice, listening to a podcast, and definitely using your own evaluation 

    Write a short contribution  on Forum 4 - Reflection Activity 2.3 to

    Reflect about your view of what is “GOOD” persuasion, as opposed to “BAD” Persuasion is.

    How can public speakers, advertisers be successful in their aim (persuading, changing the mind of their audience, winning them over…)? 

    How should Aristotle’s three appeals be used?