Your task: Reflect on customer satisfaction
Estimated study time: 10 minutes
In the comments area below, discuss your perception of customer satisfaction.
- How is customer satisfaction delivered in different contexts? You may wish to discuss the implications of the McDonalds advertisement that we have seen above.
- What do marketers do to address dissatisfaction?
- How do firms develop brand equity?
Share your thoughts, and respond to your fellow learners’ observations, too.
