50 Courses
Risk management
A Risk Management course teaches students how to identify, evaluate, and respond to various types of risks that organizations may face. The course typically covers:
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Types of risk (financial, operational, strategic, compliance, reputational)
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Risk assessment techniques (like SWOT, PESTEL, risk matrices)
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Risk response strategies (avoidance, mitigation, transfer, acceptance)
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Case studies and real-world applications
Students gain practical skills to develop risk management plans, improve decision-making, and support organizational resilience. The course is valuable for careers in finance, business management, project management, and corporate governance.
Digital Marketing Strategy
Digital marketing is the main type of promotion nowadays. And for many business, it is the only way to promote their products in order to sell them. One of the benefits of digital marketing is that it provides companies to precisely measure the results of campaigns. When compared to traditional media, such as billboards, radio, or newspapers, these do not allow you to track its success that easily. If business decide to go the way of digital marketing without any previous experience, every piece of advice will be highly valued. Digital marketing presents many options for how to promote service or product. In the next part, we will go through a number of phases which should be carried out by the marketer.
Conduct market research
Market research is a key part of developing the marketing strategy. It is about collecting information that provides an insight into business customers thinking, buying patterns, and location. In addition, market research can also assist to undertake an initial sales forecast, monitor market trends and keep an eye on what the competition is doing.
What is a target market?
A target market is the specific group of people most likely to buy company products or services. They’re the people you should be laser focused on attracting—the type of people who return again, recommend you to their friends, and rave about you on social media. Targeting can be related to:
Demographic targeting: include all have common features, such as age, income level, family status, level of disposable income, and marital status
Psychographic segmentation: people who have shared interests, values, wants, goals, political leanings or lifestyle choices.
Geographic targeting: using consumers’ geographical places to reach them such as those who are located in the same local area.
In addition to the previous tactics, you can use W questions technique such as:
Who will use the most my product or service?
Who’s going to be consuming this product?
Why do they need my product or service?
What difference does this product make compared to its competitors?
Identify Your Unique Selling Point
A Unique Selling Proposition (USP) is a description of the qualities that are unique to a particular product or service and that differentiate it in a way which will make customers purchase it rather than its rivals.
You can use a several questions to ask about the business to determine a USP:
What is unique about my business or brand vs. direct competitors? You'll probably find a whole list of things that set you apart; the next questions will help you decide which of these to focus on.
Which of these factors are most important to the buyers and end users of my business or brand?
Which of these factors are not easily imitated by competitors?
Which of these factors can be easily communicated and understood by buyers or end users?
Can you construct a memorable message of these unique, meaningful qualities about my business or brand?
Set Your Digital Marketing Tool
A common part of any integrated marketing strategy, social media platforms facebook, instgram and snapchat. In addition to the standard features these platforms offer, there are also some features that are designed specifically for marketing. These include Facebook Ads Manager, which allows marketers to run ads and track ad performance.
Strategic Evaluation and Control
In this phase, digital marketing objectives need to be assessed for control purposes. These questions can provide answers which help to monist strategy objective achievement.
Are the objectives and plans formulated by the organization appropriate?
Have the sales grown or not?
Has the strategy guided the organization towards its objectives?
Do the obtained results conform to the predetermined time schedule?
Is there any need to change the strategy?
A digital marketer's responsibilities may include writing blogs, sending emails, managing social media, running paid ads, measuring website traffic, generating leads, and working with other teams such as product development, design, and sales to understand the products and services offered so they can create better content to attract and convert audiences into customers.
However, the specific roles and responsibilities of digital marketers vary from organization to organization depending on the size and goals of the team. For example, digital marketers working for startups with small teams may have to take on multiple roles and manage all of the company's online marketing activities, while marketers working for enterprises may focus on just one or two elements, such as managing email campaigns or running only social media ads.
Key performance indicators (KPIs) for digital marketers include increasing brand awareness, attracting more website visitors, and generating more sales-qualified leads. To manage marketing activities and achieve KPI goals, digital marketers need a solid strategy, a solid understanding of their product and market, and, last but not least, robust digital marketing software.
In fact, digital marketing software supports a variety of online marketing functions, such as email campaign tools, social media management tools, and webinar tools. There are two main types of digital marketing software: individual marketing solutions and unified marketing platforms.
Questions:
What is the importance of the digital marketing for the business ?
What are the main components to conduct a market research?
Define targeting strategies ?
In you are a marketing manager for online business, how you can create a marketing engagement plan ?
Study Hacks: Learn Smarter, Not Harder
Tired of endless studying with so-so results? Ready to ace your exams AND have a life?
"Study Hacks: Learn Smarter, Not Harder" is your fast-track to transforming your university experience. This 5-unit powerhouse course gives you the proven strategies to boost your grades, slash your study time, and conquer academic stress.
What You’ll Learn:
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Identify and apply your personal learning style
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Use time-blocking, Pomodoro, and planning tools to control your schedule
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Take efficient notes using Cornell and mind-mapping techniques
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Leverage AI tools (like ChatGPT) to study, not cheat
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Build a personalized study toolkit to reduce stress and boost exam performance
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Packed with practical tips, real examples, and actionable exercises, you'll get everything you need to build a personalized study system for lasting success.
Ready to stop working harder and start working SMARTER? Enroll in Study Hacks today and make this your best semester yet!
Time Value of Money, The Basis of Contemporary Financial System
Course on Time Value of Money (TVM)
Introduction:
Welcome to the Time Value of Money (TVM) course! Time Value of Money is a core financial principle that helps individuals and businesses make better financial decisions. In simple terms, TVM states that money today is worth more than the same amount in the future due to its potential earning capacity. This course aims to help you understand how time, interest rates, and inflation affect the value of money, allowing you to apply these principles in various real-life financial situations like loans, investments, and retirement planning.
Throughout the course, you will learn key concepts such as Present Value (PV), Future Value (FV), compounding, interest rates, and how to calculate them. We will also cover practical applications such as mortgages, annuities, and fixed cash flows, helping you make informed financial decisions.
Who Can Benefit from This Course:
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Students & Academics: Anyone pursuing a degree in finance, economics, or business can gain fundamental knowledge that will enhance their understanding of financial concepts.
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Financial Professionals: If you're a financial advisor, loan officer, or anyone working in finance, mastering TVM will enable you to advise clients better and make more accurate financial predictions.
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Investors: Those looking to understand investment options like stocks, bonds, or retirement plans will benefit from TVM calculations to make better investment choices.
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Business Owners: TVM is crucial for business owners to evaluate project investments, compare financing options, and forecast cash flow.
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Personal Finance Enthusiasts: Anyone interested in managing their finances—whether it's saving for retirement, purchasing a home, or managing loans—will find this course useful in making informed decisions.
By the end of this course, you'll be equipped to calculate the present and future value of money, evaluate loans, investments, and savings, and apply TVM to make well-rounded, financially sound decisions.
Link of Slides is as under
Time-Value-of-Money-TVM Dr. Muhammad Nauman Khan.pdf
The Recording of the Course is as under
Educational Lecture, Time Value of Money.mp4
Happy Learning...
جودة الحياة الوظيفية
-تعريف جودة الحياة الوظيفية:-
وفقًا لمعجم أوكسفورد، تهتم جودة الحياة الوظيفية بخلق ظروف وممارسات داخل المنظمات لتعزيز رفاهية العاملين. وقد زاد الاهتمام بهذا المفهوم في القرن العشرين استجابة لتوقعات الموظفين المتزايدة وتحديات سوق العمل.
